Proactive Authors Sell More Books

In today's competitive bookselling marketplace, a successful book marketing campaign requires a comprehensive approach to give new books the momentum they need to capture the attention of readers. While social media can be a valuable promotional tool, especially for engaging with existing fans, it's often not sufficient on its own, particularly for non-celebrity authors who are seeking to expand their reach. Effective promotion requires a well-rounded strategy that incorporates multiple channels, including traditional media, book events, and community outreach – together, they pack a punch. 

Making appearances at events and presentations is also integral to the game. In today's digital age, these appearances also end up as content for social media posts, further extending their promotional reach. Media training can be a wise investment for authors new to being in the spotlight. Seasoned media trainers can work with authors on what to say, how to say…